September 2000

GREENLIGHT.COM WINS BEST OF THE WEB for car purchases, according to Forbes Magazine ( Check out's site and's new car sales site. The same OMIX software architecture runs both sites, using Enterprise JavaBeans.

WHEN IN DOUBT, CLONE AMAZON.COM! has performed many user studies to test the functionality of its Web site. Now users of other retail sites have come to expect the same functionality that Amazon provides. Although you may not want to clone Amazon's user interface for your retail site, it may be in your best interest to provide your customers with similar Web site functions. So, if in doubt, take a look at and see if a similar implementation would work for your site.

J2EE BECOMING DE FACTO I.T. STANDARD. Sun's Java 2 Enterprise Edition specification has become a de facto standard for Web software architecture, and J2EE is becoming a de facto standard for internal software architectures as well. Key reasons for this are that J2EE provides most of the features needed for software infrastructure (such as security, messaging and database connectivity); J2EE can be deployed on almost all operating systems, hardware and application servers; and Enterprise JavaBeans is an ideal object model when designing for flexibility with reusable software objects.

SOFTWARE STANDARDS CONTINUE TO BE KEY in getting the longest life from software at the least total cost. OMIX recommends software standards such as J2EE (see above), particularly for the core infrastructure of an application, so that the site is not locked into a single vendor. Many software vendors assume that their products are the center of your architecture and design proprietary features so that their products can never be removed from a site without a total redesign.

MARKET FOR EJB COMPONENTS IS EMERGING. Enterprise JavaBeans are typically built by either your technical staff or by an Internet Professional Service firm such as OMIX. The most typical way to buy components to buy components from the Application Server vendor, these components are typically for the E-Commerce systems and personalization. An emerging market is to by them independently from companies such as OMIX or from broker sites such as Components can be sold with its source diagrammed with the Unified Modeling Language (UML) or sold in an unreadable binary like format called Java Archive (JAR) files.

40% OF OMIX BUSINESS IS REPEAT BUSINESS. Customers are finding that OMIX delivers sites on time and in budget with robust architectures. Because of this, OMIX continues to grow rapidly and now has over 50 people, making it one of the largest and most successful Silicon Valley & San Francisco located Internet professional service firms.

3-D PRODUCT PRESENTATION NOT HERE YET. The latest example of 3-D product presentation, called MTS3 (from, still makes products look more like a computer model than a real product (see It may be useful for very precise and simple products like industrial parts, but it fails to capture the texture and small features that are characteristic of most consumer products. The irony is that the products which customers most need to see and touch are the ones that are hardest to show in 3-D on the Web.

WHAT DOES ASP, EJB, JSP, JAR, UML & XML MEAN? An easy way to find out is to go to and just type in your question.

FOR QUESTIONS OR TO RECEIVE OMIX NEWS call Kyle Hurlbut, Jim Chabrier or Milla Milojkovic at 650-330-8950 or