GOOGLE YOUR MARKET. When Yahoo stops
using Google and starts using its newly purchased Inktomi search engine,
you'll have to revisit this strategy. But for now, maximizing your site
for Google is still the way to go. The Google engine makes you look good
when important information hubs link to your site, so link share marketing
can be well worth the effort. First, you'll need some really useful content
on your site; then try to get links from the sites your competitors have
(see next blurb) or
BACK LINK CHECK. A back link is a Web link to your site from another site. To find out who is back linking to you, go to www.google.com, then type link: http://www.YOUR_SITE_NAME_HERE.com in the search field, and you'll get a list of the sites that link to you. Find out how you compare with your competitors. One way to start adding back links to your site is to register for free on www.dmoz.org (patiently, because this site is slow!) This will give you a free link from the Google directory as well as from dmoz. But don't bother with sites that sell back links to your site - Google knows to ignore them.
NEED MORE GOOGLING? Check out www.google.com/press/...,
which lists the top search terms for the week and month. If you review
the archives, you'll realize that Michael Jackson has been replaced by
FREE PORTAL/CONTENT MANAGEMENT SYSTEM
called Plone is available from an open source group at www.plone.org.
Plone allows users like the Governor of Texas to set up CMS and portal
systems that even allow non-programmers to add content. At www.plone.org,
you can also see a streaming video on how the State of Hawaii uses plone.
For an open source community site check out www.OpenACS.org.
INVALUABLE CUSTOMER INSIGHTS. OMIX wanted to conduct 45-minute interviews with customers of www.RealmCrossing.com recently, in order to design a new UI for the site based on solid information. An email offering a $25 Amazon.com gift certificate for their time was sent to the entire Realm Crossing customer list, and over 10% volunteered! We chose 5 of the most promising "experts" in our field of interest and gleaned invaluable information from them for only $125!