Personalization refers to functionality that allows systems to speak directly to their users by identifying the user upon site arrival. Personalization functionality enables a site to present information specifically targeted toward the user’s predetermined preferences, based on past interactions with that user. For example, an industrial buyer that has previously purchased energy on a Web site can be presented with relevant energy market indices upon re-entry to the site. A customer who has previously purchased children’s items can be presented with the latest children’s product promotion. Because Personalization targets site visitors’ purchasing preferences, it often pays for itself many times over by increasing sales. OMIX has implemented Personalization features on a multitude of its e-Commerce and Business-to-Business sites.

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