OMIX Creates New Marketing Opportunities with Online Tools

Hewlett-Packard was among the first of the high tech giants to recognize the full impact of the Internet on business-to-business marketing. And OMIX was there from the beginning to help them move full speed ahead.

When H-P's Software Engineering Systems Division faced the challenge of marketing its new and improved software tools as products distinct from the hardware platform, it turned to Direct!Direct!, a strategic direct response and database marketing agency, for their expertise Direct!Direct! partnered with OMIX to insure the project’s success in meeting H-P’s deadline and revenue goals. Together, they developed an innovative direct marketing plan, which fully integrated the Internet as a primary response channel.

OMIX and Direct!Direct! collaborated closely in the development of all components of the H-P marketing effort, including:

  • An aggressive outbound direct response program, with comprehensive testing of email, banner ads, direct mail and telemarketing;
  • A direct-response Web site to reflect the look and feel of the outbound campaign, capture and track responders, and provide customers and prospects with a host of powerful Web-based sales support tools;
  • A powerful, custom-built lead management system to
    • capture responder data in a relational database
    • pre-qualify leads
    • provide a lead/contact manager for field sales
    • provide campaign response and lead disposition reporting back to management.
OMIX, Inc.
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